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Mitsubishi Motors History- A Walk Down the Memory Lane (Part I)

14.11.16

Mitsubishi Motors, part of the Mitsubishi business conglomerate has earned its own place in the international car market. The company’s history started in 1917, when the first Mitsubishi model, a seven-seater sedan based on the Fiat Tipo 3, rolled off the assembly line. The initial launch was not successful, production was stopped after 22 models were built. After the merger of Mitsubishi Shipbuilding and Mitsubishi Aircraft Co in 1934, the production really took off. Mitsubishi made a prototype sedan in 1937 which was called the PX33. It was mainly for military use and as World War 2 approached, Mitsubishi concentrated on building aircrafts, ships and railroad cars. Only after the World War was over did the company really get into car production with a model called Mizushima. It also began production of a scooter with a funny name called the Silver Pigeon at the same time. Unfortunately the conglomerate was split up because Japan’s industrial development was not seen favourably by the conquering allies. A decade later, Japan had progressed rapidly and things were looking up again. More and more families could afford cars. Mitsubishi launched the Mitsubishi 500 a sedan for the masses which was a huge hit. It followed it up with Minica, a small car as the name suggests and the Colt 1000 in 1963. With sales rising considerably the Mitsubishi conglomerate was united once again in 1970. Mitsubishi took the next step to go global by allying itself with a foreign company, Chrysler in this case. Chrysler bought 15% of Mitsubishi which afforded the Japanese manufacturer the license to sell Dodge Colts (called as Galants in Japan) in USA and Chrysler Scorpions in Australia. Continue to read about the fluctuating fortune of Mitsubishi Motors and how it conquered the motor world in part 2 of this article.

Letter from MD’s Desk.

Letter to Dealers - March 2016

MMC special web site for Geneva International Motorshow starting from 1st March 2016.

MMC special web site:                                                                                           http://www.mitsubishi-motors.com/en/events/motorshow/2016/gms2016/

HMFCL airbag refit recall of 2400 Mitsubishi Cedia cars

India’s Chennai based auto maker HMFCL-Mitsubishi, is recalling approximately 2400 Cedia vehicles produced between 2006 to 2008 so as to refit the passenger side airbag. This is part of a global campaign of Mitsubishi Motors – Japan relating to air bag inflators.
The automobile company would undertake these replacements free of cost at HMFCL - Mitsubishi dealerships across India in a phased manner, starting from January 25th – 2016. Customers are being requested Click below link to Read More

 

 

 

MITSUBISHI_WINTER_SERVICE _CAMPAIGN news in Autos Arena website

Hindustan Motor Financial Corporation Limited (HMFCL) – the renowned automobile manufacturers & marketers of Mitsubishi range of passenger vehicles has launched an innovative nationwide ‘Winter service campaign’ along with a ‘Service Caravan’ for its esteemed clients in India. Through this campaign, Mitsubishi aims at reaching out to all its customers; right from the Lancer owners to the owners of their current hot selling Pajero Sport.This ‘Winter Service campaign’ is aimed at retaining the existing customers Read More...

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